We make your retail vision a reality
Vitrum pioneers Retail Experience Integration, the discipline of seamlessly blending retail environments, equipment, and experiences into cohesive spaces that evolve with your business.
Retail Experience Integration
For three decades, Vitrum has been developing the expertise, facilities, and methodologies that make true Retail Experience Integration possible. We bring together what others keep separate through four integrated capabilities that transform how retail spaces come to life.
While traditional suppliers specialize in one area — shelving OR refrigeration OR café equipment — our 30 years in retail environments has built deep knowledge across all these categories. This rare versatility means we see connections and possibilities where others see only isolated components.
From initial concept through manufacturing, installation, and ongoing service, we take accountability for your entire environment. Our 15,000 m² manufacturing facility and 5,000 m² warehouse give us direct control over quality, timelines, and customization.
Traditional shopfitters ask, "Which shelves do you need?". We ask, "What shopping experience are you trying to create?"
This fundamental shift changes everything about how your space comes to life. Instead of organizing solutions by product categories, we start with the desired customer experience and work backward, ensuring spaces that both look beautiful AND work efficiently.
"When we stopped seeing our store as separate components and started viewing it as a unified experience, everything changed — from customer engagement to operational efficiency. Vitrum's integrated approach eliminated the seams customers could sense but we couldn't name."
— Operations Director, Regional Specialty Retailer
Elevating the art of retail for 30 years
years experience
turning visions into thriving spaces
projects
across 20 countries for businesses of all sizes
sq. meters
of in-house manufacturing for total quality control
support
from design through installation—and beyond
Trusted by boutiques, supermarkets and speciality shops
Integrated solutions for every retail environment
Select your retail type to see how integration transforms spaces like yours
Select your retail type to see how integration transforms spaces like yours
Supermarkets & Grocery
Integration challenge:
Disconnected departments create fragmented shopping experience and operational inefficiencies.
Integration solution:
We create fluid grocery environments where:
- Fresh food, café, and retail zones flow seamlessly together
- Staff move effortlessly between departments
- Customers enjoy intuitive journeys that encourage cross-department exploration
- Unified systems simplify operations and training
Business impact:
- Increased cross-department sales
- Reduced operational complexity
- Enhanced brand consistency across departments
- Simplified seasonal and promotional transformations
Specialty retail (Pharmacy, Optical, etc.)
Integration challenge:
Technical requirements force an impossible choice: compliance OR aesthetics.
Integration solution:
We transform requirements into experience advantages by:
- Designing security elements as distinctive brand features
- Creating consultation areas that balance privacy with aesthetic connection
- Developing fixtures that showcase specialized products effectively
- Integrating digital elements that educate while enhancing the environment
Business impact:
- Compliance without clinical atmosphere
- Enhanced product presentation and customer education
- Distinctive environments that generic competitors can't match
- Streamlined operations despite complex requirements
Convenience stores & Fuel
Integration challenge:
Limited space creates cramped, confusing environments when designed traditionally.
Integration solution:
Our approach creates multi-functional spaces where:
- Retail and food service boundaries disappear
- Service counters adapt throughout the day
- Customer flow maximizes impulse purchasing
- Every square meter serves multiple purposes
Business impact:
- Dramatically increased revenue per square meter
- More efficient staff operations
- Enhanced customer perception of space and selection
- Simplified technology integration for faster service
Boutiques & Fashion
Integration challenge:
Fixed environments limit adaptability for events, seasons, and changing collections.
Integration solution:
We create adaptive environments featuring:
- Display systems that transform without tools or specialists
- Lighting that reconfigures to highlight seasonal features
- Spaces that convert for events and community gatherings
- Technology that enhances product storytelling
Business impact:
- Instagram-worthy spaces that drive social sharing
- Extended investment lifecycle through adaptability
- New revenue streams from alternative uses (events, workshops)
- Reduced costs for seasonal transformations
Vitrum retail integration work in action
Our partners
We've forged strategic relationships with leading equipment manufacturers to ensure your integrated retail environment incorporates the highest quality components
Frequently asked questions about Retail Experience Integration
Our integrated retail solutions span from custom furniture and fixtures to technology systems that enhance both in-store operations and ecommerce integration.
By creating seamless shopping experiences that guide customers through intuitive journeys, our approach typically increases transaction values and overall retail sales.
Unlike traditional shopfitting, our retail store layouts focus on customer flow, operational efficiency, and adaptability—delivering environments that can evolve with market trends.
Our retail technology solutions enable everything from efficient checkout systems to interactive product displays, creating engaging store experiences that drive customer engagement.
We design and produce comprehensive signage systems that enhance both wayfinding and brand storytelling, strategically placed to support the overall shopping experience.
With three decades of experience and thousands of successful projects, retailers rely on us for our proven expertise in delivering sustainable solutions that enhance both customer experience and business performance.
Ready to create your innovative retail environment?
Let's discuss how Retail Experience Integration can bring your vision to life without compromise.
